I told a friend that I’m ditching the phrase “care crisis,” which I picked up from someone else in the first place. That isn’t to say that all is well in the world of care, but that problems and solutions can’t occupy our brains at the same time.
When we call something a crisis, we become blind to its potential opportunities.
Indeed, the Chinese character for “crisis” and “opportunity” are one and the same.
But “care crisis” was all that I seemed to hear…until Joseph Coughlin came on my radar.
Founder of the MIT AgeLab, Coughlin is the author of The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market.
A book that made me shout “YES!” multiple times, The Longevity Economy is a must-read for business owners ready to see prosperity opportunities contained in population aging.
Not a business owner?
Not a problem because prosperity opportunities abound for all when it comes to care.
Reminder: I define prosperity as aliveness…vitality.
This extends beyond making money to mean being full of energy and spirit, or having the capacity for “the continuation of a meaningful or purposeful existence.”*
I can’t think of anything more satisfying than increasing the capacity for a meaningful or purposeful existence for myself and others.
If you agree but feel confused about where to start, The Longevity Economy might spark some ideas. To get started in a super easy way for free, get The Village Dispatch to be among the first to know about village-making tools I’ll be sharing.
*Dictionary.com
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